Close first customers. Remove Tony dependency from delivery. Engage Charlie. Build a repeatable engine.
Strong PMF signals (8.8/10) but zero closed revenue. Pipeline stalled on follow-through, not market resistance.
Delivery runs through Tony. The #1 scalability risk raised by every partner in the pipeline.
Technical credibility and architecture need Charlie's bounded contribution — specific deliverables, not open-ended.
1 signed engagement (even a paid workshop/pilot) + written delivery playbook
Deliver to first customer with Tony as advisor only. Second deal in negotiation.
2 paying customers. Proven delivery model. Roles locked in.
If no deal closes and no revenue comes in by May 9, that's the signal for a frank conversation — not about more pipeline, but about whether the sales motion itself needs a fundamental change. The market says yes (PMF 8.8). The question is whether the conversion motion works.